Updated on April 16, 2023

We can teach our pets the same good eating habits that have helped us throughout our lives. While we may be well-versed in what constitutes a balanced diet for ourselves, it’s important to remember that our canine companions have very distinct nutritional requirements.

In addition, our canine companions typically aren’t picky eaters (we’re looking at you, canines that prefer to bury their noses in the trash can) We have an obligation as dog owners to provide our canine companions with a diet that supports their optimal health. A dog who eats well will be in good health.

Keep reading and we’ll fill you in on what to look for in a high-quality dog food.


Here we’re going to highlight some of the most crucial elements that your dog requires in their meal, but just keep in mind that every single pup is unique, with their own set of nutritional needs.

For example, dogs with conditions such as a sensitive stomach, diabetes, pancreatitis and others may need a different mix of ingredients and nutrients to the normal canine. That being stated, we’re about to outline 5 vital items that all of our furry pals will need no matter what.


We all know that most pups will go barking mad over a tasty, succulent chunk of chicken, and understandably so!

Meat is not just yummy, but it’s also vitally fundamental to your pup’s diet. Protein is made up of building blocks called amino acids, which help with numerous activities such as maintaining your dog’s growth, tissue repair, energy, skin, coat and more.

Protein truly is an integral part of a complete and balanced doggy dinner, so it’s important that you’re looking for a dog food that contains a real meat source, rather than food where the meat is listed as ‘animal derivatives’, as this could be any of the bits and pieces from an unspecified animal, rather than high-quality meat from one specific animal.

Another thing to remember when it comes to the meat in your dog’s food is to check that it’s the first ingredient stated on the back of the packet.

The first thing indicated on the label will be the ingredient that’s included in the food in the biggest quantity relative to the other ingredients, therefore it’s crucial that the meat source is noted first since this needs to make up the largest proportion of the food.


It’s a common misconception that feeding your dog a diet high in carbohydrates is bad for him, but this is only true of processed, sugary simple carbohydrates.

Instead of the sugar rush and subsequent crash that comes with eating a simple carb, your dog may benefit greatly from eating complex carbohydrates like brown rice, which release their energy slowly and steadily throughout the day.

Ingredients that must always be present in dog food Essential dog food ingredients
Unless your dog has an allergy to grains, brown rice is an excellent option of carb, providing fibre for optimal gut and digestive health. But if your dog has an allergy to grains, there are many more nutritious options for meeting its energy demands.


Since domestic dogs descended from wolves that once roamed free and feasted on whatever they could catch, many people mistakenly believe that they are carnivores. Dogs, after being around humans for so long, adapt well to an omnivorous diet.

Meat and loads of fresh fruit and vegetables make for a healthy and appetising dinner for your dog. Fruits and vegetables add a wealth of vitamins, minerals, and fibre to your dog’s supper, which are beneficial in a variety of ways.

The inclusion of colourful vegetables and fruits can be beneficial to your dog’s health in a number of ways. For example, they can strengthen their immune system, improve their overall health, and even make their fur look healthier and glossier.

They not only provide a fresh texture to your dog’s meals but also deliver a powerful flavour punch, making mealtimes more enjoyable for everyone.


That’s right, you read that correctly. In fact, fat is an essential component of your dog’s diet; the trick is to choose the proper kind of fat. There are many beneficial fats that your dog should be consuming, but there are also many bad fats that can cause obesity and pancreatitis.

The good fats in your dog’s diet play a crucial role in supporting the health of his or her cells, nerves, muscles, body tissue, digestion, and energy levels. Fat is burned for fuel before protein and carbohydrates because of its high caloric density. Help your dog’s body absorb fat-soluble vitamins with the aid of some hearty fats (A, D, E and K).

If you’re serious about your diet, you know that omega-3 and omega-6 fatty acids are crucial. Your dog requires these fats, which they cannot manufacture on their own and must have from their food.

Omega-6 is beneficial for healing because it increases inflammation, aids in blood clotting, and promotes cell proliferation. However, omega-3 fatty acids work in the reverse direction, contributing to less inflammation (as well as maintaining cognitive health and promoting a shiny coat and soft skin). Maintaining a healthy equilibrium between the two is crucial for the smooth operation of the system.


Any dog food that claims to be “complete” should have all of the essential vitamins and minerals your dog needs. Vitamin and mineral content varies widely among dog meals.

Vitamins and minerals can be found in all sorts of products, such as fruit and veggies like blueberries, carrots and apples.

You have taken the first steps toward providing a balanced diet for your dog if you include protein, carbohydrates, fruit and vegetables, healthy fats, and the necessary vitamins and minerals.


Making sure the food you feed your dog is loaded with the aforementioned nutrients is a top priority, so keep that in mind when you shop. Processing these substances, though, makes a significant difference.

To make kibble biscuits (a technique known as extrusion), ingredients of any quality and balance are subjected to extremely high temperatures, which destroys much of the food’s nutritional content.

When cooked at these temperatures, even the highest quality ingredients can be destroyed, leaving your dog with burnt brown biscuits that are nutritionally deficient. Therefore, it is preferable to eat food that has been processed as little as possible while still providing a high level of nutrients.


High-quality dog food should be created with natural ingredients and processed as little as possible to keep all the nutrients intact. Also, while kibble is a great time-saver and cost-effective option, the extrusion process severely compromises the food’s nutritional value.

One common misconception is that making your dog’s food at home is preferable since you can control the quality of the ingredients and avoid giving them anything harmful (as long as you include the above). Making your dog’s food from scratch every day is not only time-consuming and labor-intensive, but it also presents a significant financial burden and a high risk of nutritional misbalance.

Even though raw feeding is fantastic, it doesn’t often include the supplemental ingredients—like fruit, vegetables, and carbohydrates—that give your dog a boost. It’s hard to find a place to keep it, and feeding it can be a hassle. Furthermore, it can be a health hazard to both humans and dogs due to the bacteria it harbours.

What, then, do you feed your dog? It should have all the essential nutrients and tasty ingredients your dog needs to flourish while also being minimally processed.

This is where Pure comes in. To ensure your dog receives a well-rounded diet, it is produced from only the highest quality, all-natural ingredients including meat, fruit, vegetables, and a plethora of vitamins and minerals.

At Pure, we don’t overheat our products; instead, we delicately remove the moisture from them using moderate, gentle heat, which naturally preserves the food without the need of artificial preservatives and locks in all the goodness from the components. It never skimps on flavour or nutrients yet is still easy to prepare and enjoy.

And because we know that no two canine companions have the same nutritional requirements, we customise each formula and source of every ingredient to meet their needs. We make sure that your dog gets the finest food for them by considering their breed, age, weight, allergies, diseases, and hobbies.


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